FIT's Future of Fashion show gets a mobile app

Optimity Advisors, the marketing firm that helps brands with technological change, has developed a mobile app for the Future of Fashion runway show, an annual presentation by the Fashion Institute of Technology (FIT) in New York City. The Future of Fashion will be held on Monday, May 8.
A screen shot of the new Future of Fashions app

The event promotes the collections of fashion design students graduating with a Bachelor of Fine Arts degree. The new Future of Fashion mobile app is the first to be used to support a student fashion show.

"In today's digitally driven world, a successful fashion designer needs to have a digital extension of their brand," said Holly Boerner, senior manager at Optimity Advisors.

"A mobile app like the one we have developed for the Future of Fashion show allows each of the student designers to have branding opportunities through a smart, digital content strategy and effective content distribution," 

The Future of Fashion mobile app offers a number of key features, including a comprehensive biography of each designer with their collections, contact information of each designer and a live chat function that will be available during the fashion show.

The live chat will include prompts that show which student designer’s work is on the runway at the time. It will also allow users to mark individual garments as their favourite and includes profiles of all the judges and critics.

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