FabFitFun and Alex Garza partner on new ISH products

By

Cassidy Mantor

Published
Feb 1, 2018

FabFitFun has partnered with beauty influencer Alex Garza on a new ISH Lip Statement Palette, an 11-color mix-and-match-style lip palette.

The palette contains a range of intensely pigmented colors including nudes and color pops. There is also a tinted lip topper and a pro brush included to help mix shades.

All colors and the topper are infused with rose extract, shea butter, jojoba oil, olive oil and aloe vera to create moisturizing wearable colors. The goal is to provide a versatile collection of shades that can be mixed and matched for day and evening looks.

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The ISH collection is cruelty, paraben and gluten free.

Gina Kohler, head of product development, FabFitFun said, “For the first product we are releasing with Alex, we wanted to create something that could be a true staple in everyone’s makeup bag."

FabFitFun's launched the ISH makeup line in 2016. ISH stands for "is smoking hot" and aims to celebrate beauty from the inside out.

FabFitFun was founded in 2010 as a lifestyle membership subscription service. Each season the brand releases a curated box of full-size products across beauty, fashion, wellness, fitness, home, and technology. The brand has a tv channel and an online community that has access to sales, capsule collections, and exclusive members-only product.

The new ISH Lip Statement Palette is scheduled to roll out in the spring FabFitFun box.