Published
Oct 9, 2017
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FabFitFun to open first pop up at new Beverly Grove headquarters

Published
Oct 9, 2017

Women’s lifestyle brand FabFitFun on Friday announced that it will open its first pop up shop on October 20 at its new headquarters at 360 N. La Cienega Blvd in Beverly Grove.


FabFitFun

 
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Co-Founder Katie Rosen Kitchens, FabFitFun curates for customers every season a FabFitFun Box, a collection of fashion, beauty, wellness, fitness, home and technology products, valued at over $200. The lifestyle membership brand also offers its members access to its streaming video service, FabFitFunTV, as well as shopping experiences, warehouse sales, and capsule collections.
 
The new FabFitFun pop up will allow customers to curate their own FabFitFun Box by choosing from a selection of established and emerging fashion, beauty, fitness, home and tech brands. In addition, shoppers can partake in beauty and wellness experiences from the brand’s partners.

“We have done FabFitFun Pop Up Shops at industry and company events this year and people have been raving,” said Michael Broukhim. “We don’t believe that retail is dying -- just that it needs to be reinvented. And we’re excited to be part of that by bringing this one-of-a-kind, curated and interactive experience to the public for the first time.”
 
FabFitFun will host a housewarming party on October 19 with “Real Housewives of Beverly Hills” Kyle Richards and Erika Girardi, and the pop up will remain open through October 21.

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