86 038
Fashion Jobs
By
AFP
Translated by
Nicola Mira
Published
Jul 14, 2017
Download
Download the article
Print
Text size

Facebook to feature ads on Messenger

By
AFP
Translated by
Nicola Mira
Published
Jul 14, 2017

Facebook has announced on Tuesday that it will feature advertisements on the home page of its instant messaging app Messenger, yet another way for the US internet giant to grow its advertising revenue.


Examples of adverts on Facebook's Messenger - Facebook


After "promising" tests in Australia and Thailand, "advertising on Messenger is going global," wrote the US group in a press release, emphasising how 1.2 billion people are using Messenger on a regular basis.

The decision reflects Facebook's constant efforts to grow its market share in the digital advertising marketplace, which is a crucial element in its revenue stream.

Facebook's social network, which recently claimed to have reached 2 billion monthly users, is close to saturation, with little more room for organic growth, hence the decision to let advertisers in on Messenger.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.