Fanatics hires former Rue La La CEO Steve Davis as President

Fanatics announced on Tuesday the appointment of Steve Davis as President of Fanatics International. The appointment comes one month after the Jacksonville, Florida-based sports e-commerce firm closed a $1 billion funding round.


Davis joins Fanatics from e-commerce destination Rue La La, where he most recently served as CEO. He also held executive roles at GSI Commerce and served on the Board.
As CEO, Davis will lead the development of Fanatics’ sales, manufacturing and partnerships.
Fanatics earlier this year acquired VF Corporation’s Licensed Sports Group, which includes apparel and fan gear supplier Majestic.

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