Fashion consumers are leading the e-commerce revolution

The study, based on consumers’ attitudes towards the fashion industry over the third quarter of 2015, concludes that the fashion market is moving to mobile faster than any other retail category, and that technology is being increasingly integrated into the equation.

Over the past three months, worldwide online sales of fashion products have grown 18% from the third quarter of 2014.

33% of all retail e-commerce sales took place via mobile devices, says the report, which points out that Spain grew 13% in the last quarter, only surpassed by France (18%), Germany (28%), the United States (37%) and Brazil (78%).

People who buy fashion products online tend to browse more than just one e-commerce platform, and increasingly use multiple devices throughout the buying journey, determined Criteo’s study. The company advised fashion brands to speed up their mobile efforts and offer a curated shopping experience to achieve higher volume of sales.