Fashion for Good to open interactive museum in Amsterdam

Fashion for Good will open its new Fashion for Good Experience in Amsterdam — an interactive technology-driven museum focusing on sustainable and circular fashion innovation — in the first week of October. The museum will help visitors discover the stories behind their clothes and explore how they can have an impact on the industry.

Visitors can learn about the history of fashion, discover more sustainable products and explore future fashion innovations at the museum. A series of interactive exhibits and activations will showcase over 50 innovations with potential to disrupt the industry.

At the centre of the Experience is a digitally-enabled Good Fashion Journey, through which visitors can discover and commit to ways to make a difference. At the end, visitors can take home their own personalised Good Fashion Action Plan, a digital guide filled with tips, as well as ways to implement them into their daily lives, said Fashion for Good in a press release.

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The museum will also showcase concepts that push the boundaries of 'good' fashion through The Good Shop, which features a collection built around a theme that will change every three months.

The first collection is themed ‘Splash: Rethinking the Role of Water in Fashion’ and features pieces from Adidas x Parley, Kings of Indigo, Ecoalf, Insane in the Rain, Karün and Miss Bay.

The museum will contain interactive activations that let visitors get creative. In the Design Studio, visitors can design their own Cradle to Cradle Certified Gold t-shirt and print it on demand. Featuring live projections and digital design technology, this maker space will be an immersive area for interacting with the main themes of the Experience. Visitors can also pose in the Good GIF booth and send it to an  Impact Cascade installation. The space will combine storytelling and interactive learning with programming.

All displays have been assessed against Fashion for Good’s sustainability criteria.
The Fashion for Good Experience is supported by founding partner C&A Foundation and corporate partners Adidas, C&A and PVH Corp. The museum is being developed in collaboration with Local Projects, a New York-based experience design studio.

The Fashion for Good Experience will open on October 5.