Fendi opens menswear pop-up with Dover Street Market in three cities

By

Sandra Halliday

Published
Jun 29, 2017

Fendi has launched a limited edition menswear collection for Dover Street Market in London, Tokyo and New York as interest in menswear stays high following the recent round of men’s runway shows for the spring/summer 2018 season.

The new offer, called the Vocabulary Collection, is located on the ground floor of the London branch of the destination fashion and lifestyle emporium. It features a number of items exclusive to the retailer although the wider collection will also be available at fendi.com as well as on the store’s website.

The hero pieces in the collection are the slogan tops and jackets that Fendi has created for its autumn/winter 2017/18 collection.

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Words such as Love, Trust, Hope have been inspired by author Ernest Hemingway, we’re told, while other statement graphics on the tops, as well as on accessories and footwear, include the Fendi name itself and words like Yellow or Yes.

Fendi said that such simple words are very meaningful but also optimistic, a quality that is seen as important as it targets a style-hungry male consumer in key global cities. The pop-ups will remain open until July 9.