First Sephora TIP store opens in Western Canada

By

Jennifer Braun

Published
Nov 1, 2017

Sephora’s Beauty TIP Workshop has opened in Western Canada for the first time at the redeveloped store location in the West Edmonton Mall.

 
The TIP concept store, which stands for “Teach, Inspire, Play”, merges digital technology and services to school users on beauty techniques and products. The 7400-square-foot store will offer customers a number of new features and services.

At the heart of the new store concept is the beauty TIP workshop tables, which offer various workshops such as beauty classes, self-guided tutorials and more.

The Workshop area features iPad stations and The Beauty Board, which features Sephora’s own user generated shop-able gallery via a digital screen. Each station is equipped with its own product, iPad, USB port and wifi, so clients can play, browse and share looks on the digital screen and online, right from their seat.
 
The store also features an expanded Beauty Studio and will offer exclusive services like Skin FIT at the Skincare Studio, complimentary Mini Makeovers and brow-touch ups at the Benefit Brow Bar.
 
Canada's first-ever Beauty TIP Workshop concept store opened at Yorkdale Shopping Centre last year.
 
The newly renovated store will feature exclusive brands like Fenty Beauty, La Mer, IT cosmetics, Tatcha, Jo Malone London, Herbivore, Drunk Elephant, Ouai Haircare and Sunday Riley.