Fitflop: Uma Thurman to star in Spring/Summer 2017 campaign

Uma Thurman will star in Fitflop's next 'Superwoman' advertising campaign. The British footwear label will feature the same campaign theme used in the past, with the US actress as its new brand ambassador.

Uma Thurman, Fitflop's new brand ambassador, pictured with Shubhankar Ray - Hector Perez

For the Spring/Summer 2017 season, Fitflop has chosen the film star to take the consumer offensive launched in the autumn to the next level. The new campaign will premiere in January.

Uma Thurman was photographed in New York by Stefan Ruiz - who already worked on campaigns for Diesel, Camper and Caterpillar - under the art direction of Shubhankar Ray, Fitflop's new Global Brand Director and chief designer.

Translated by Nicola Mira

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