Foot Flops launches on Kickstarter

By

Obi Anyanwu

Published
Sep 9, 2015

Foot Flops, the heat-moldable flip-flop sandal company, has launched on Kickstarter with hopes of reaching its goal of $40,000. The campaign began on September 2nd and it will run for 45 days. The company intends to raise money for manufacturing, infrastructure and design costs.

 
Foot Flops provide comfort with superior arch-support and fit. The process to mold Foot Flops takes 15 minutes, in which 5 minutes of that time is spent with the sandal in an oven at a temperature between 200 and 250 degrees Fahrenheit, depending on the desired mold. The user then places their foot in the mold and distributes their weight evenly while rocking back and forth to create a custom mold.
 
“We want to revolutionize the flip flop industry by bringing a durable, fashionable, heat-moldable flip flop to market,” Foot Flops co-founder Tom Fay said. "Flip flops and sandals haven’t been significantly redesigned for comfort since the Greeks created them. We are bringing modern innovations and materials to this classic invention.”

The campaign offers Foot Flops as a Backer Reward—a reward for pledging money to the campaign—for a discounted price of $30 per pair (the true retail price is $55). The highest reward offered, which is priced at $7,500, is a trip to Jackson Hole, Wyoming where the company is based. Foot Flops has also started a nonprofit called the Walk Tall Foundation that donates a pair of Foot Flops for every pair purchased.
 
Tom Fay and Jamie Mackay co-founded Foot Flops to provide superior fitting flip-flops.