Foot Locker launches women's fitness brand, Six:02

By

Sarah Ahssen

Published
Nov 21, 2012

The American Foot Locker group is launching Six:02, a premium concept store for women carrying apparel and footwear fitness lines. The first three stores will open by the end of the year in the United States in Connecticut, New Jersey and Texas.

The store concept aims to be a place where sports-active women can get advice and shop for specialized sports bras, fitness pants, or shoes for their particular sport.

Six:02 will offer international brands such as Nike, Adidas, Asics, Under Armour, New Balance and Mizuno, as well as new upscale fitness labels such as Pink Lotus, Colosseum or Spanx.

The group already owns the more general women’s brand, Lady Foot Locker with 319 stores. For the third quarter of its fiscal year ending October 27, 2012, the company reported sales up 9.3% to $ 1.5 billion dollars.