For its Shanghai edition, Mapic enlists China Connect

By

Jean-Paul Leroy

Published
Mar 2, 2015

Mapic has partnered with Laure de Carayon, the founder of the event China Connect, to organize conference sessions focused on digital topics at "Retail Real Estate Market (RREM) brought by Mapic", the new Mapic event to be held in Shanghai on June 11 and 12.

The objective behind the agreement with China Connect, as well as the that behind China Connect's show to be held in Paris on March 5 and 6, is to explore and increase awareness about Chinese e-commerce and in particular m-commerce. 

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Mapic, meanwhile, whose event in Cannes primarily aims to bring together retailers and real estate developers, has taken an interest for some time in the development of e-commerce and particularly in cross-channel retailing through a series of conferences entitled "Digital Summit", which is held on the eve of the opening of Mapic itself.