Forever 21 and Honda team up for vintage moto-inspired capsule

By

Cassidy Mantor

Published
Jan 25, 2018

Forever21 and Honda have teamed up for a vintage motorcycle-inspired capsule collection. F21 x Honda offers women's and men's tees, hoodies and bottoms that are inspired by nostalgic Honda racing designs from the 80's.

Women's pieces include Honda branded tube tops and crop tops in sleeveless, short-sleeve and long-sleeve silhouettes. A bomber jacket and skirt are included as well as several plus-size tops. Men's pieces include short- and long-sleeve graphic tees, a hoody and a pullover inspired by 90s sportswear looks.

The official press release describes the collection as "attire featuring modern silhouettes but adorned with nostalgic iconography."

Linda Chang, Forever 21's Vice President of Marketing said, "We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport."

The collaboration was engineered by Honda's brand management agency, Earthbound, which aspires to pair Honda with unlikely brands to expand market share. Honda's Senior Manager of Powersports Marketing, Mike Snyder, said the collaboration with Forever 21 is a way to bring Honda's heritage to a "completely new audience."

The two brands are holding a social media contest where customers can post pictures wearing pieces from the collection on Instagram using a campaign hashtag. The winner will receive a new Honda CRF250L motorcycle.

The collection ranges in price point from $12 tube tops, skirts and crop tops to the $32 bomber jacket and pullover. It is available now online through Forever 21's site and in store.