Forever 21 announces second bridesmaids collection

Forever 21 is now becoming a destination for affordable bridesmaid dresses. The retail giant just produced its second collection of wedding wear with Pretty by Rory for fall. Their first Pretty by Rory bridesmaid collection, released in May 2017 in time for wedding season, was such a hit at Forever 21, the brand decided to produce a second limited-edition capsule collection for fall.

It consists of 5 pieces, each in a variety of colors, including neutrals, muted pastels, crimson and emerald green. Rory Beca - also called Rory Laurie -  is a designer of basic blouses and dresses, many of which are at the $200 price point; she also has a mainline collection of her own bridesmaids dresses called Maids Rory Beca, carried in Nordstrom. They also run about $200 for a chiffon gown.
"The Pretty by Rory collection was a great success, and we are thrilled to be partnering with Rory Laurie once again." says Linda Chang, Vice President of Merchandising. "Created with the modern bride in mind, the collection features everything for her bridesmaid from high slits, keyhole cut-outs and open backs in a range of pastel hues and rich jewel tones."
The Forever 21 Pretty by Rory Collection prices start at $68.00 USD.

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