Forever 21 prevails in Puma lawsuit

After going head-to-head in court with Puma after the German sportswear giant filed for copyright infringement, Forever 21 has prevailed. Puma filed against the fashion retailer earlier this month, accusing Forever 21 of copying three Puma x Fenty footwear designs.


Forever 21's version of Puma's Fenty creeper - Forever 21


Puma initially filed three claims: a design patent, trade dress, and copyright infringement charges. Puma accused Forever 21 of copying three of the Rihanna-designed Fenty shoes, including the fur slide, the bow slide, and the ever-popular creeper. While the Puma versions retailed for between $80-$100, the Forever 21 versions sat below $25. Puma asked for the shoes to be removed from Forever 21 stores and for Puma to receive any profits from the shoe. Puma also requested a temporary restraining order.

But the court was not behind Puma on the matter – according to Judge Philip Gutierrez of the U.S. District Court for the Central District of California, Puma failed to “show that they are without fault in creating the crisis requiring ex-party relief."

Puma had requested a TRO to prohibit Forever 21 from releasing more versions of the creeper and other styles. The court did not find this claim relevant, allowing Forever 21 to continue selling the shoe.

These initial proceedings were only the first step of the Puma vs. Forever 21 process – the full trial, which will determine whether Forever 21 will pay Puma for damages, is still set to take place.

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