Former beauty editor launches TōN Cosmetics

By

Jennifer Braun

Published
May 11, 2017

A new Canadian cosmetics line rooted in the idea of personalized cosmetics officially launched this week with a lipstick collection.
 
Launched by former beauty editor Maria Barillaro and her sister Vicki, TōN Cosmetics promises to help consumers find the right lip colour through a short online quiz. The Canadian cosmetics line invites consumers to take a short quiz on their website to help them find the right colour to match their skin tone and complexion.

 
“As beauty lovers, we consume a lot of cosmetics, but not everyone is as involved in the makeup industry and don’t know which colours suit them or how to select the right colours for their skin tone and complexion. Many don’t even know what skin tone and complexion are,” explains Maria to Fashionnetwork.com. “So we decided to come out with a brand where on the website we would have a quick quiz that would help you determine your skin tone and complexion, and would lead you to the corresponding lip colour.”
 
Their first collection is a line of nude lipsticks that features nine shade variations

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“A lot of people have difficulty finding a nude lipstick because it’s not the right undertone. It can make you look a little washed out and then you think that nudes don’t suit you. But it’s not that nude lipsticks don’t suit you, you just haven’t found the correct one.”  
 
The sister duo are not the only ones who see the benefit of personalized cosmetics.
 
Earlier this year, skincare brand Olay launched an app designed to help women better understand their skincare needs and find the products best-suited for them. The app allows users to answer a series of questions and analyses a photo of their skin to help make recommendations. Furthermore, this year, Shiseido Americas equally acquired award-winning beauty App, MATCHCo, whose technology offers custom matching foundation options for consumers.
 
TōN cosmetics is currently being sold online at Toncosmetics.com. Lipsticks are priced at CAD $19. Maria says they are working on their second collection, which will consist of another line of lip colours and will launch in the coming months.