Frame Denim launches e-commerce and social media campaign

By

Obi Anyanwu

Published
Apr 19, 2016

Los Angeles-based denim label, Frame Denim on Monday officially launched its e-commerce website and social media campaign.

 
The new site, Frame-Store.com, offers the brand’s spring 2016 collection, including men’s and women’s denim, clothing and women’s accessories. The e-commerce site also features Frame Denim’s Spring 2016 campaign featuring Lara Stone and actor Willem Dafoe, as well as a Denim Fit Guide for education and quick shopping.
 
Frame Denim also launched its #GirlsinFrame social media campaign featuring portraits of famous women wearing Frame Denim jeans and a Q&A. This month, the featured face is Julia Restoin Roitfeld, and upcoming features include Poppy Delevigne, Elisa Sednaoui, Pernille Teisbaek and Phoebe Tonkin.

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In addition to the new site and social media campaign, Frame Denim announced the opening of its first ever store in Los Angeles located at 8467 Melrose Place. The 1,550-square-foot store will open in April and precedes the opening of the brand’s store New York City slated to open this summer.

 
Erik Torstensson and Jens Grede co-founded Frame Denim in 2012 and received an investment from Rosen-Howard Investment Company LLC, a company operated by Theory CEO Andrew Rosen and investor John Howard, who both serve on the board of directors.