Frank And Oak launches gender-inclusive designs

By

Jennifer Braun

Published
Jun 1, 2018

Montreal-based retailer Frank And Oak is teaming up with Montréal Pride to celebrate Pride Month and the LQBTQ+ community with a special collection. 

 
The Canadian retailer will introduce two gender-inclusive designs as part of their And* collection, which is made by Petites-Mains, a Montréal based organization devoted to helping women in need. 
 
The line, created in support of Montréal Pride, will include a t-shirt for $39.50 and a tank-top for $29.50. A portion of proceeds from the sale of each item will then be donated to the organization.

“At Frank And Oak, we are passionate about promoting the values of equality, diversity and inclusion; values that closely align with Montréal Pride’s mission,” said Ethan Song, co-founder and CEO of Frank And Oak, in a news statement. 
 
As part of the initiative and collection launch, Frank And Oak will also launch an in-store and online campaign that will encourage customers to share what inclusion, equality and diversity means to them. 
 
The campaign will be broadcasted online with the hashtags #WeSayAnd and #PrideMTL, and in-store will vinyl graphics applied to changing room mirrors, store windows, and signage. 
 
Founded in 2012, Frank And Oak launched as an e-commerce-only brand for men.
 
The company has since expanded into brick-and-mortar, as well as into womenswear with the launch of its first women’s collection in Fall 2016. The company operates 19 stores across Canada.