G-Shock x Midnight Studios launches at LA pop-up

By

Cassidy Mantor

Published
Jul 29, 2016

G-Shock and streetwear label Midnight Studios are releasing a limited edition Mudmaster watch next month at a pop-up shop in LA's Ron Robertson boutique within Fred Segal on Melrose.

The custom limited-edition watch features a metal clasp with both G-Shock and Midnight Studios' logos.

The kickoff event for the pop-up shop starts on August 31st, where 40 Mudmaster watches will be sold. The watch will only be available at the pop-up.

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Midnight Studios is grounded in the punk era, making the G-Shock "toughest watch of all time" a natural brand partner for a collaboration.

The limited edition G-Shock Mudmaster collaboration designed by Midnight Studios will be packaged with a tote bag and t-shirt in a special record sleeve package. It will be exclusively available at the pop-up for $450.

The pop-up runs from August 31 to September 7, 2016, after which time any left over watches will be available on Midnight Studios' website.