86 096
Fashion Jobs
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
GAP INC.
Asset Protection Service Representative - Harlem Usa
Permanent · NEW YORK
GAP INC.
Asset Protection Coordinator - Mount Vernon Plaza
Permanent · ALEXANDRIA
BANANA REPUBLIC
Associate Art Director, Photo Studio
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · SAN FRANCISCO
Published
May 4, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Ganni launches US e-commerce site

Published
May 4, 2018

Danish brand Ganni has opened up shipping to the US and launched a new e-commerce site for its US consumers in the first non-European market expansion for the Copenhagen-based brand.


A piece from the "Have a Honey Holiday" capsule launching May 7 - Ganni


Explaining why it took so long for the brand to expand stateside, Creative Director Ditte Reffstrup told Refinery29, the US "is probably one of the most sophisticated e-commerce markets in the world, so we wanted to make sure we could deliver on a premium customer service experience without compromising."

US consumers will now be able to shop web exclusives as well as from the label's four seasonal collections. The customer service experience that Reffstrup highlighted as a primary concern for the platform includes free ground shipping in the US. Previously, US consumers were only able to get Ganni pieces through third-party sites including Net-a-Porter and Need Supply.

To celebrate the launch in the US, Ganni has created an exclusive 29-piece capsule that will begin shipping next week. The capsule is called "Have a Honey Holiday". It is comprised of ready-to-wear pieces including floral and animal printed dresses and separates for summer.

Founded in 2000 on the premise of creating the perfect cashmere knit, Ganni has developed a cult Instagram following for offering what the label described in a recent interview with Marie Claire as a "third alternative" to typical Scandanavian style.

Reffstrup said in the interview that the brand seeks "a more playful and effortless approach to design" that is neither "high-concept Scandi-style [nor] girly-boho." The label is proud of its "Nordic design heritage, but not limited by its traditional minimalist expression."

The Ganni "Have a Honey Holiday" collection launches May 7.







 

Copyright © 2024 FashionNetwork.com All rights reserved.