Gentle Monster opens LA flagship

By

Obi Anyanwu

Published
Oct 10, 2017

Gentle Monster this weekend opened its second US store in Los Angeles at 816 South Broadway in Downtown LA. The new store is the eyewear label’s 15th global retail location and its first store in the western US.

Much like Gentle Monster’s global retail locations in New York City, China, Hong Kong, South Korea and Singapore, the Los Angeles store features an art installation that serves as the store’s centerpiece. The 4,800-square-foot store houses a kinetic sculpture by Floria Sigisomondi inspired by traditional harvesting methods, which compliments the interior’s wooden shelves fixed in the walls.
 
Concrete columns form partitions in the store and separate the eyewear selection from the installation that is located in a dimly lit section of the store with dark flooring and glass walls.

Gentle Monster opens its latest store one month after entering into a partnership with L Catterton Asia, the Asian division of L Catterton, and Groupe Arnault.