Gerber wraps up travelling technology roadshow in US

Gerber Technology's ideation Roadshow, a travelling technology showcase where attendees discovered embodying a fashion-forward persona, and competing in the digital world, has recently wrapped up in New York City and in San Francisco in the US. Mass customisation, personalisation and 3D technology, and their integration were widely discussed at the shows.

Attendees acknowledged that the industry has been slow to change its workflows and adopt 3D technology, however early users have seen remarkable improvement in accuracy and speed to market.

Based on an MIT study, companies that have digitally transformed are 26 per cent more profitable than their average industry competitors. For example, from a user perspective, there is immense value in showing a pattern virtually stitched on a form first. This allows differentiating between actual pattern problems, and problems that may, in fact, be sewing problems.

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3D technology can also help the development cycle by giving the option for enhanced collaboration between the designer and the customer. For fashion companies, that can directly translate to higher productivity and savings to the bottom line.