Gigi Hadid and Kate Moss photographed together for first time ever in Stuart Weitzman campaign

By

Cassidy Mantor

Published
Jan 12, 2018

Stuart Weitzman's Spring 2018 campaign features Gigi Hadid and Kate Moss photographed together for the first time ever by Mario Testino. The campaign is designed to speak to the brand's multi-generational consumers.

The campaign is designed to both pay tribute to the brand's past through Kate Moss and also show the direction the brand is going to take in the future through Hadid, who is styled to look like a young Moss. The women's shoe campaign highlights a new motorcycle boot and ornate stilettos. All styles are available for sale and pre-order through Stuart Weitzman.

According to an official release, the "international supermodel pairing captures the essence of strong, powerful women."

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​In addition to Moss and Hadid, Testino also added male supermodel Jordan Barrett into some of the imagery. Barrett is photographed without shoes.

Moss began working with Stuart Weitzman in 2013 and was the face of the brand through its 2014 season. Hadid began her relationship with Stuart Weitzman in 2015, and the brand released a collection of Gigi mules last year, just in time for the holidays.

Stuart Weitzman is owned by Tapestry, Inc. It operates 81 retail stores across North America and Europe, and is sold through licensees in 70 countries.

The campaign will launch in the US, Canada, Europe, and Asia.