Ginza Six: a new temple of luxury opens in Tokyo

The Ginza Six shopping mall will open on 20th April in Tokyo's upmarket Ginza district, favoured by luxury labels and a very popular destination for local and foreign tourists.
 

The Ginza Six shopping mall - Dior

The mall's project was backed by a consortium of companies, among them LVMH's real estate investment arm, L Catterton Real Estate. Thanks to its 47,000 m2 retail area, Ginza Six is the largest shopping mall in the district.

It is home to 241 luxury goods boutiques, 121 of them flagship stores for major labels, with a strong contingent from the LVMH group, ten of whose brands feature inside Ginza Six: Dior, Céline, Fendi, Kenzo, Loewe, Parfums Christian Dior, Guerlain, Make Up For Ever, Fred and Moynat. 

They will showcase their wares alongside a host of other premium labels such as Y-3, Chopard, Rolex, Van Cleef & Arpels, Jimmy Choo, Saint Laurent and Moschino. Such a rich collection of high-end brands is proof that, despite some ups and downs, the Japanese market remains crucial in the development strategy for all of these labels.

The shopping mall's design is the work of Yoshio Taniguchi, renowned for the renovation and extension of New York's MoMA. He notably included a 4,000 m2 garden on the building's roof. The inaugural celebrations for Ginza Six will include a series of events organised by Christian Dior and its creative directors, Maria Grazia Chiuri and Kris Van Assche.

With a target footfall of 20 million visitors per year, Ginza Six is set to become a go-to destination for luxury shopping in Japan, attracting both local and foreign customers.

Translated by Nicola Mira

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