Goop opens a Hamptons pop-up shop for 4th of July weekend

By

Emily Jensen

Published
Jun 30, 2017

Over the holiday weekend, Goop will host a pop-up shop in the Hamptons hamlet of Amagansett. The pop-up will sell a mix of apparel, home décor and beauty items.

 
The latest iteration of Gwyneth Paltrow’s lifestyle brand’s pop-up series will open on July 1 in a 100-year-old cottage in the Hamptons. This is the first visit to the Hamptons for Goop, which has previously staged pop-ups in the likes of New York City and San Francisco.
 
Called Goop Mrkt, the pop-up will take place in an Amagansett cottage redesigned by Vicky Charles of Charles & Co. Design Studio. The space was designed to retain its homey feel, with a mix of English and American aesthetics.

On the apparel side, the pop-up will sell items from Stella McCartney and Le Ligne and swimwear from Kisuii. The store will also sell beauty products from Goop’s namesake line and Organic Pharmacy, and bread delivered from fresh from Eli’s Market in Manhattan.
 
Paltrow’s lifestyle brand has expanded its physical presence since launching as a website in 2008. In April Paltrow announced she would be producing a Goop print magazine with Condé Nast. The brand partnered with Nordstrom for a pop-up shop in May and in June hosted its first wellness retreat.