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Published
Oct 19, 2015
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Gucci continues its revamp with a new website

Published
Oct 19, 2015

Following the collections, advertising campaigns and stores, it was time for the Guuci website to get a new look. The landmark brand from the Kering group is continuing with its repositioning with a younger and more fashionable image under the aegis of its creative director Alessandro Michele.

This Monday, it launched its new version of Gucci.com in the United States and Canada. The website will come to Europe, Australia and Asia in 2016.

The homepage of the new Gucci site launched only in North America for the moment - Gucci.com


With a profusion of large format images and photo mosaics, as well as lots of content (close-ups, texts, videos, campaigns, runway shows, etc.), the new gucci.com website opens up the entire Gucci world to the user. A new portal that is a reflection of the radical change in image undertaken by Gucci since the past two seasons.

Fully interactive and optimised to adapt to all screen sizes, the gucci.com website offers "intuitive navigation and integrated storytelling, which allows users to discover the entire range of Gucci's ready-to-wear and accessories collections, but also to develop an emotional tie with the brand's new creative vision," said the house in a release.


Alessandro Michele explains his creative process on Gucci's new website - Gucci.com


The site has a special "agenda" or "Gucci diary" page, which breaks down the different themes of the collections through details and visuals, allowing visitors, by clicking on them, to discover the stories and inspirations that preceded their creation by Alessandro Michele.

"It brings the brand's online and offline experiences closer together thanks to its innovative functions, including an optimised 'find a store' capacity,' says the press release.

The gucci.com site is available in 8 languages and with the e-commerce functions in 28 countries. Launched in 2002, the online store itself attracts more than 100 million visitors every year around the world.
 

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