Gucci snaps up Lana Del Rey and Jared Leto for fragrance campaign

Lana Del Rey and Jared Leto have teamed up to front the new campaign for the 'Gucci Guilty' fragrances.



The stars were unveiled as the faces of the scent family over the weekend, during a Los Angeles launch party set in the Hollywood Forever Cemetery, which also acts as the backdrop for the campaign's upcoming video, to be revealed in January.

"The location for tonight's party to celebrate the new campaign #ForeverGuilty for the #GucciGuiltyfragrances, Hollywood Forever Cemetery, has a special connection to the House and #AlessandroMichele, after the creative director attended a benefit party there in honour of Johnny Ramone organized by his wife @lindaramone, inspiring pieces from the #GucciSS17 collection," the luxury label explained via Instagram.

The duo are not the only celebrities in the campaign, which was shot by the British fashion photographer and director Glen Luchford, and features a guest appearance from Hollywood legend Courtney Love.

The campaign represents the latest star signing for Creative Director Alessandro Michele's Gucci, following two campaigns for the house's 'Gucci Tailoring' arm featuring singer and actor Harry Styles, and a 'Gucci Style' accessories campaign starring the Hollywood star Faye Dunaway.
 

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