Guess recruits rapper ASAP rocky for second collab

By

Kate Dingwall

Published
Mar 4, 2017

Guess has just announced it will continue its collaboration with rapper A$AP Rocky, releasing the partnership's newest capsule collection next week.

A$AP Rocky’s second collaboration with the brand, titled “Guess Club”, will be "packed with the collaboration’s signature stripes and offers a range of jewel tones," said Guess in a press release. For the partnership, A$AP Rocky and Guess have scoured the Guess archives, bringing their favorite nostalgic designs into the new collaboration. Inspired mainly by Guess's 80s pieces, the collection primarily consists of denim bell-bottoms, retro Guess logo t-shirts, and denim jackets. Prices are on the lower end – starting out at $39 and topping out at $198.

A$AP Rocky’s first collection with the brand, released in February of 2016, was a roaring success, with fans lining up around Guess locations for the opportunity to snatch up an A$AP-Rocky-designed shirt. The upcoming collection will be sold through Opening Ceremony and select boutiques on March 10.

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A$AP Rocky isn’t new to the fashion realm – the much-loved rapper has fronted two campaigns for Dior Homme, and designed a menswear collection with J.W. Anderson. The artist has also been a front-row familiar at global fashion weeks.