Gufram and Paul Smith together again for capsule collection

By

Laura Galbiati

Translated by
Nicola Mira

Published
Oct 10, 2016

At the Milan Furniture Show 2016, long-standing Italian design brand Gufram marked its 50th anniversary by launching 'Psychedelic Cactus', a soft coat-hanger created together with Paul Smith. Following its success, on Monday 10 October Gufram presented a new collaboration with the British fashion label.

This time the two labels joined forces to create a collection of men's shirts, polos, socks, ties, pocket squares and silk scarves, all featuring the distinctive, ironic 'Cactus' design created by Drocco and Mello in 1972. In its original bright green colour, the design is woven, embroidered or printed on a series of Paul Smith clothes and accessories.

The collection will be available at Paul Smith stores in London, Paris, Milan, Los Angeles and New York, strengthening the synergy between the two brands, both rooted in the 1970s.