H&M creates a capsule collection for Brick Lane Bikes

By

Anaïs Lerévérend

Published
Dec 5, 2012

Men who enjoy cycling seem to be the target of H&M’s latest capsule collection in collaboration with Brick Lane Bikes, due for launch in March next year. The London bike specialist has been hard at work putting the Swedish brand’s designs to the test for their functionality. H&M seemed to have jumped on the bandwagon of the cycling trend, much like Levis have with their line ‘Commuter’ line.

This mini-wardrobe for bike-riding dandies makes the perfect transition from office to road. The 11-piece collection features details that allow gives a cyclist the functionality he needs, whilst retaining style, such as specifically cut armholes and detachable Velcro trouser legs.

The collection will be available in 180 H&M stores from 7th March 2013. Prices will range from £7.99- £59.99. ‘H&M for Brick Lane Bikes’ will be fall under the brand’s ‘Conscious’ division, with organic and recycled materials being used throughout the process.