H&M imbues menswear collection with a dash of Liberty

By

Anaïs Lerévérend

Published
Jun 24, 2014

Liberty, the British brand famous for its floral prints, often participates in collaborations. This time round, it’s working with H&M. The Swedish chain has prepared a dandyish capsule composed of formal pieces in order to liven up its men's collection for September, co-branding it with Liberty.

Expected in September in a selection of 250 H&M stores worldwide, the capsule employs Liberty prints for four shirts, three pocket squares and a bow tie. It’s all in a spirit of mix & match for shirts and accessories, varying motifs in order to avoid an overly coordinated effect. The pieces will be sold between 15 and 50 euros (the maximum for shirts).