Dani Greene
Feb 25, 2016
Heather Stefani announces consulting firm for athleisure companies
Dani Greene
Feb 25, 2016
With a slew of impressive clients including Nike and Champion, Stefani is now applying her expertise to support smaller companies achieve significant growth. Stefani just opened her new self-named consulting firm around athleisure, apparel rooted in performance technology, comfort and fashion.
"Athleisure is evolving," says Stefani who has worked for brands such as Nike and Champion. "In fact, consumers are demanding comfort and innovative products that can transition with them throughout the day. I like to call this Adaptech apparel – clothing that 'adapts' to lifestyle using 'technology' whether it be fibers, fabrics, design or wearables."
Athleisure, the marriage of stylish casual apparel and activewear, is gaining traction in the apparel industry. Heather Stefani predicts that althleisure will continue to expand with designer collaborations and into men's apparel as the workplace becomes more casual. With a slew of impressive clients including Nike and Champion, Stefani is now applying her expertise to support smaller companies achieve significant growth.
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