Herschel Supply Co. launches pop-up and collaboration with Coca-Cola

By

Obi Anyanwu

Published
Jan 26, 2016

Herschel Supply Co. and Coca-Cola recently launched a collaboration collection that is bound to grab the attention of Coca-Cola memorabilia collectors.

The 3-piece collaboration collection consists of Herschel accessories adorned with the Coca-Cola logo in several languages. The styles: the Chapter Travel Kit, Lawson Backpack and Sparwood Duffle, are produced in fabric made from recycled PET plastic bottles, waterproof zippers, pebbled leather pulls and are available in red and black.
 
To promote the collection, the accessories brand has opened a pop-up shop in New York City at Extra Butter in the Lower East Side. The store installation features collaboration backpacks hanging on the wall close to the entrance and register as well as red Coca-Cola bottles in a display case.

Coca-Cola has patterned with other brands and designers in the past, including J.W. Anderson for Diet Coke as part of its yearly designer collaboration, Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs, Patricia Field, Matthew Williamson and Trussardi.  
 
The Herschel Supply Co., Coca-Cola collection is available now on the Herschel Supply website.