Hibbett Sports adds two new online shopping features for in-store pick-up

By

Gabriella Lacombe

Published
Oct 1, 2018

Athleisure retailer Hibbett Sporting Goods Inc., has announced the launch of the company’s two newest services: Buy Online, Pick Up In Store (BOPIS), and Reserve Online, Pick Up in Store (ROPIS). 

Using these new features, customers can now shop from the store's online platform Hibbett.com and either reserve items or make a purchase before going to a physical location for pickup.

In anticipation of the holiday shopping season, the sporting goods retailer intends for the new features to streamline their customer's shopping experience. Using the two tools, the company's customers can see items before purchase and receive their purchases without having to deal with the wait time or cost of shipping. 

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In order to promote the new features, Hibbett will hold a prize giveaway for shoppers who use either BOPIS or ROPIS between Monday, October 1 and Friday, October 26, awarding a randomly selected customer with $500 to spend at the store. The winner will be announced no later than November 5. 

Based in Birmingham, Alabama, Hibbett Sporting Goods offers a range of athletic apparel, athleisurewear, footwear and accessories from brands like Nike, Jordan and Adidas. The company first launched its e-commerce platform in 2017, and currently allows its online customers to browse nearby store inventory and ship items from the store to their homes.