House of Vans pops-up in Toronto

House of Vans is coming to Toronto’s Queen West Neighborhood for a second consecutive year March 30 until April 2. The four-day event, described as Vans’ cultural hub and international music venue, is organized by the American skateboarding-inspired label.
 
The event will include live performances, art exhibitions, a skate park, a market and more. The Community Market will feature artists, designers and retailers from Toronto and Canada such as fashion designer Hayley Elsaesser, Canadian apparel brand Muttonhead, as well as skateboard and streetwear brand Studio Skateboards.

House of Vans pops-up in Toronto. - House of Vans
 
"As one of the key cultural hubs in Canada we are excited to bring the House of Vans experience back to Toronto,’’ said Vans Canada General Manager, Jared Bevens, in a news statement. “We collaborated closely with local skaters, musicians and artists to bring to life four days dedicated to showcasing action sports, music, art & street culture. New interactive experiences like the Community Market provide a great opportunity to highlight and support the thriving creative scene here in Toronto that is a true representation of the ‘Off The Wall’ spirit Vans was founded on.” 
 
The Vans brand, owned by VF Corporation, attempts to promote the action sports lifestyle, youth culture and creative self-expression by supporting athletes, musicians and artists through progressive events and platforms such as the House of Vans. Other platforms include the Vans Triple Crown of Surfing, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, and the Vans Warped Tour.
 
There are permanent House of vans locations located in Brooklyn, New York, Chicago, Illinois and Waterloo, London. House of vans also hosts pop-ups all around the world. 

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