Hugo Boss sends its heads of France and Germany to China and Dubai

Nothing is official about this reorganization, and so it hasn’t been referred to as such. But Hugo Boss has regrouped European countries—in reality, as a consequence of its decision to entrust responsibility for China and the Middle East to heavyweights from its European management. 

Marc Le Mat, general manager of France since 2012, has been appointed general manager of China. Ingo Hesse, in charge of Germany, the brand’s largest market, has been appointed general manager of its future subsidiary in Dubai. The changes are due to Hugo Boss’s decision to take its major export markets into its own hands.

Massimiliano Brunazzo.

In Europe, in its mature markets, Hugo Boss has grouped certain countries together.

Marc Le Mat has been replaced by Massimiliano Brunazzo, who has been in charge of Italy since 2012. Brunazzo will now oversee both markets, which together account for 216 million euros, only 50 million of which is made in Italy.

A similar decision has been made in Germany. To manage the German and Austrian markets, Hugo Boss has decided to expand the responsibilities of Knut Brokelmann, General Manager Benelux. 

Brokelmann joined Hugo Boss in 1998 as managing director of the UK. He knows the company very well, having served as head of Australia, Germany, Austria and even vice president of the EMEA zone. Since 2013, he has overseen the Benelux countries, which generated 150 million euros over the course of that year, a third of the German market.

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