Intersport strengthens management team for digital and retail

There are a couple of new faces within Intersport International's senior management team. The sporting goods distribution specialist has announced the appointment of Mia Ruotsala as Chief Digital Officer. Finland-born Ruotsala, 33, formerly worked at aol.com and for the e-tailing team at Tommy Hilfiger, and has joined Intersport "to lead the group's digital and omni-channel strategy," said the group in a press release.


Left to right: Markus Helbling (CPO), Mia Ruotsala (CDO), Martin Kempkes (CRO), Victor Duran (CEO), Martin Künzi (CFO) and Ingmar Kraak (CEO TAF) - Intersport

At the same time, Intersport has confirmed the promotion of Martin Kempkes to the post of Chief Retail Officer. Germany-born Kempkes joined the group in 2006, and was currently the Senior Director for Retail and Licenses. As far as the retail business is concerned, Kempkes will be replacing Werner Zill, Intersport's Chief Retail and Marketing Officer, who will be leaving in August after 24 years with the group.

Intersport generates a worldwide revenue of €11.1 billion through a network of 5,500 affiliated stores in 45 countries. The Athlete’s Foot, another retailer belonging to the group since 2012, generates €338 million in revenue via 500 stores in 26 countries.

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