Iskra Lawrence stars in new Justin Alexander bridal campaign

Model and body positivism activist Iskra Lawrence has been snapped up as the star of wedding brand Justin Alexander's new campaign.

The British influencer, who counts 4 million followers on Instagram, fronts the label's "Be You" campaign, which aims to encourage self-confidence in brides-to-be. The images, which were shot at New York's opulent Baccarat Hotel and not retouched digitally, show the star rocking a series of styles from the brand's collection, which ranges from US sizes 2-32. Photos published on the label's Instagram account show Lawrence rocking a body-hugging embellished gown, a plunging fit-and-flare silhouette, and a full-bodied skirt with laid-back pockets.

"I had my own trials and tribulations with body image," said Lawrence in a statement. "I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there."

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"We want our brides to feel confident and comfortable in a dress that makes them shine," added the brand's President and Co-Creative Director, Justin Alexander Warshawr. "Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world."

The news marks a busy start to 2018 for Lawrence, who recently shot the latest Aerie lingerie campaign as part of her long-standing role as an ‘Aerie Real Role Model'. She has also been busy working with the brand on a new ‘Spark x Iskra' fragrance collaboration, which launched in January.