It Cosmetics expanding to Sephora in the US and South East Asia

By

Dani Greene

Published
May 9, 2016

It Cosmetics is strengthening its retail presence  by expanding to Sephora stores in the U.S., Thailand, Singapore and Malaysia this September.

It Cosmetics debuted on QVC in 2010, and expanded to The Shopping Channel Canada and Ulta Beauty. The company also launched its standalone e-commerce site. The company began its partnership with Sephora Australia in 2014.
 
It (innovative technology) Cosmetics, co-founded by Jamie Kern Lima and Paulo Lima 8 years ago, began with the launch of its Bye Bye Under Eye, an anti-aging concealer. It made its debut on QVC two years later in 2010 and sold out in 10 minutes. It Cosmetics offers about 150 different products, including cosmetics and beauty treatment products.