Italian fashion blogger Chiara Ferragni opens first store in Milan

Italian fashion blogger Chiara Ferragni has opened her first store on 26th July in Milan. The store, with its distinctive big blue eye in the shop window - Ferragni's label's logo - is located in fashion-friendly via Capelli, alongside the stores of labels like Maison Margiela, Vivienne Westwood and Moschino.

No queues at the opening, only a few fans and a class of students from Milan's New Academy of Fine Arts (NABA), here for the occasion. Giulia and Chiara, in their twenties and both Ferragni aficionados for some years, said "We like her spontaneity and the originality of her collection: it's eccentric and special." No chance to meet their favourite fashion blogger though, who posted pictures of herself and rapper-producer boyfriend Fedez in Capri.

The 17 visual merchandising students from NABA hail from all over the world. They came because "Ferragni is a model worth studying. We are here to understand how her label was born, and what the store lay-out is like," said one of the students, Marisol, who was expecting more fans to show up for the opening.