Jean Paul Gaultier launches new, immersive perfume campaign 'Be The Drop'

French fashion brand Jean Paul Gaultier has launched a new 360-degree experience titled "Be The Drop," in a bid to promote the reissue of its two perfumes "Le Male" and "Classique" as Essences de Parfum.

The campaign, which includes two videos, takes viewers on a unique sensory journey, from the perspective of a drop of perfume, tracing its path and delving into the various elements of each fragrance.

For "Male," the essences of leather and wood are paramount, while "Classique" explores the extracts of white flowers and amber musk.

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At the end of the short films, viewers discover the new design of the iconic perfume Jean Paul Gaultier, in the form of transparent faceted bottles.

Watch the two videos for "Be The Drop" here: