Jones New York launches Fall 2016 campaign and social activation

By

Obi Anyanwu

Published
Aug 31, 2016

Jones New York on Tuesday launched its Fall 2016 campaign, a 360° creative marketing campaign created by Authentic Brands Group (ABG), which acquired the brand in 2015.

 
The Fall 2016 campaign, “Jones New York State of Mind,” showcases the new collection’s versatility and highlights the key pieces for the season. Jones New York has been rooted in classic suiting since it was founded, and this fall, the brand focuses especially on women who live every moment in style. The brand also teased a men’s collection with a single black suit look.
 
Jones New York also launched its first-ever social influencer campaign with Glamour Magazine entitled, “Jones New York Minute.” The social media activation spotlights New York-based female entrepreneurs Eden Grinshpan, Amanda Freeman and Denise Porcaro and showcases their active, daily lives. Brand followers can share their own Jones New York experiences using #JonesNewYorkMinute.

The Fall 2016 collection consists of women’s ready-to-wear, handbags, footwear and accessories featuring smart details that reflect Jones New York’s signature classic styling. The collection launched in the US and Canada at Dillard’s, Bon-Ton, Von Maur and on the Jones New York website.