Published
May 23, 2017
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JustFab and Betches launch first-ever merchandise collaboration

Published
May 23, 2017

JustFab and Betches have launched their first ever collaboration of apparel and accessories celebrating Betches' satirical dry comedy perspective on pop-culture.

JustFab


The two brands began partnering last year. Today they launch their first ever collection of tees and accessories. Price points are under $25.

Graphic tees and tote bags in the collection are emblazoned  snarky sayings like "but first champagne" and "the bags under my eyes are designer."

"Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that," commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab's parent company.

Betches was started as a blog in 2011 by three college friends. They have a social media following of 5 million millennials, have published 2 New York Times bestselling books and run a retail operation, Shop Betches.

The brands united over selling women the idea of not taking themselves too seriously and feeling confident by having fun in fashion.

"We think it's a great opportunity to merge both our audiences in an even more unique way and we're extremely excited about this launch!" said Betches.

The Betches x JustFab collection is now exclusively available on JustFab's site.



 

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