KISS' Paul Stanley to launch lifestyle brand

By

Cajsa Lykke Carlson

Published
Jun 3, 2015

The Licensing Expo in Las Vegas this June will see the debut of rock band KISS' co-founder and singer/songwriter Paul Stanley's new lifestyle brand, "Paul Stanley; Royals & Rebels."

Stabley teamed up with music industry branding and social media marketing company Epic Rights to develop and launch the new label. The brand, which is set to launch for retail for autumn 2016, will encompass men's fashion apparel and accessories, footwear, food, spirits, home decor, cookware and more.

"Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry. His creativity, marketing savvy and personal style truly sets him apart," said Epic Rights CEO Dell Furano.

"Over the years, Dell and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings," said Stanley. "I am excited to watch Dell and Epic Rights' great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come."

As well as his work for KISS, Stanley has also designed musical instruments, created fine art paintings and launched "Rock & Brews," an "energized dining and entertainment venue."