Kanye West launches makeup line

The rapper is preparing to release a cosmetics collection, christened 'Donza,' TMZpeople revealed. Kanye West has already completed the legal papers for his new brand.

Kanye West has already completed the papers for his new brand. The line, named after his late mother, will carry makeup, perfume and a variety of personal care products. Men's products may also feature.

Last February, Kanye West made public via Twitter his intention to be the next Martha Stewart, influential lifestyle businessowner, by creating a brand whose products and services would include credit cards, cars, furniture, videogames, theme parks, hotels, gyms and healthy fast food, amongst others.