Kaporal launches into global e-commerce and opens a flagship store in Paris
Kaporal will set up shop in one of the most dynamic Parisian fashion streets. On May 12 the French brand will open at 35-37 rue du Faubourg Saint-Antoine, close to the Bastille square, taking over from a furniture store. Kaporal, whose roots are in the Marseilles denim industry, will showcase its range in a 200-square-meter store, a key location in close proximity with Vans, Carhartt and Chevignon.
"We will adapt our product concept and range to the location," said Laurence Paganini, the brand's General Manager. Since I joined two and a half years ago, we have focused our work on opening stores in prime locations. "
In the span of a few months, Kaporal opened at Nice Cap 3000, in the Velizy 2 shopping mall in central Nice, and a store in Grenoble's Grand’place shopping mall. The latest opening is the 87th for the brand.
In parallel with its expansion in France, the brand reached a new international milestone with the launch of its '.com' website.
The site was developed internally by Kaporal and will function as a showcase of the brand's product line but will also include a strong editorial component featuring the 'Kulture Jean' content.
The new website is available in French and English and will reach out to customers and visitors in 26 countries.
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