82 522
Fashion Jobs
HENKEL
Material Handler
Permanent · BAY POINT
HENKEL
Director, Business Development
Permanent · ROCKY HILL
HENKEL
Quality Manager
Permanent · LAGRANGE
HENKEL
Market Segment Manager Defense & Space
Permanent · ROCKY HILL
HENKEL
Global Key Account Manager - Consumer Device Southern California
Permanent · IRVINE
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
Published
Sep 18, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Kate Spade to open at Bluewater by Christmas

Published
Sep 18, 2017

Fresh from its takeover by Coach, Kate Spade New York is expanding in the UK with a 1,600 sq ft boutique set to open at the giant Bluewater shopping mall by Christmas.


Kate Spade New York



It’s the brand’s first full-price store outside of London with the company saying it was attracted by Bluewater’s “reputation as the leading retail and leisure destination in the UK”.

Bluewater, located in North Kent near to the Ebbsfleet Eurostar station, is Europe’s biggest mall, and has a large and affluent catchment area, picking up business from locals as well as tourists and shoppers from the London area.
The new store will carry the brand’s full offer of handbags, small leathergoods, stationery, tech and its apparel collections. Located next to Jo Malone, it will open as Aspinal of London relocates to a slightly smaller unit in the Upper Guildhall.

The Kate Spade debut will give the brand five UK stores, including London’s Regent Street, Covent Garden, Sloane Square and Westfield.

Bluewater co-owner Landsec talked up the new signing, highlighting other high-end US brands that have chosen to open in Bluewater recently, including Kate Spade’s new owner Coach and beauty brand Smashbox.

Robert Hardie, senior portfolio manager at Landsec, said: “This very strong level of demand from such aspirational retailers is a reflection of Bluewater’s appeal among affluent guests, for whom [it] provides a premium offer and experience. Along with other premium brands such as Michael Kors and The White Company, Bluewater offers a genuine alternative to central London.”

And the new announcement certainly underscores a gradual move upmarket for Bluewater. At its opening in 1999, it was positioned as offering a more upscale brand mix than other rival malls. Yet for much of its history the mass- to mid-market selection has easily outweighed the higher-end labels, although the absence of large-scale lower-priced stores such as Primark, Peacocks and (formerly) BHS has helped dit maintain its more aspirational profile.

And a spate of recent moves has certainly upped its premium and affordable luxury appeal. Meanwhile, other changes such as The White Company relocating to a much larger store there, Gap including its denim customisation offer in its new, also relocated, regional flagship, and Misguided opening its first store outside London have certainly boosted Bluewater’s overall appeal.

Copyright © 2024 FashionNetwork.com All rights reserved.