Kérastase UK taps 'Sex and the City' illustrator for fresh social campaign

L'Oréal-owned hair brand Kérastase UK has tapped renowned illustrator Megan Hess for its latest social media campaign.

Hess -- who has previously worked for the likes of Chanel, Dior and Givenchy, and illustrated Candace Bushnell's "Sex and the City" books -- will help promote Kérastase's Fusio-Dose, a series of five-minute in-salon professional hair treatments, via a campaign dubbed "#FusioFriday".

"#FusioFriday" will see Kérastase upload a new Hess illustration via its Instagram account every Friday through the year, touting the transformative effects of Fusio-Dose products, which will be offered at salons nationwide.