Kidpik subscription box expands sizing for greater market share

By

Cassidy Mantor

Published
Mar 22, 2018

Kidpik girls apparel and footwear subscription box has expanded its sizing. The company has added clothing in girls size 16 and shoes in size 6 to its standard sizes to extend the service from girls to tweens.

The decision to extend sizing was made after receiving consumer feedback from parents requesting the service for their young teenage daughters. Beginning with spring/summer, Kidpik will now offer sizes 4 through 16 and shoe sizes up to size 6.

Ezra Dabah, CEO and Founder of Kidpik said, "We are happy to keep girls part of the Kidpik family longer, growing together into their tweens."

Kidpik styles are designed in house in the company's New York design headquarters. Each box comes with three styled looks based on the girl's preference of "classic, trendy, girly or active." They average $90 a box if all items are purchased.

Dabah added, "With our expanded size range, we look forward to delivering the ultimate new shopping experience and keeping our families with us longer."

Kidpik has shipped over two million items since its inception in 2016. Its founder previously formed 1980's designer denim brands Gitano and for juniors, EJ Gitano. He also led The Children's Place in the 1990's, taking over Disney Stores and Pixar merchandising among other juniors fashion endeavors.